4 Tips for Crafting an Effective Homepage of an Ecommerce Site

Whatever an online shopper sees in the first few seconds on the homepage of the ecommerce portal decides the fate of the business. The homepage serves as the entry point of a site, which enthuses and inspires the customer to proceed with surfing on the other product pages of the site. How the site welcomes its visitors, decides, whether they will abandon the site or make a purchase. Listed below are a few tips to ensure that one has an effective ecommerce homepage:

1. An omnipresent search box

This goes a long way in helping the customers to search their favorite products. It is a good idea to let it tag along wherever the shopper goes on the homepage. If the visitor is at the bottom of the page, it is helpful if the search box is nearby, rather than scrolling all the way up to the menu bar on the top.

2. Organized and user-friendly navigation

Poor navigation is one of the primary reasons of site abandonment rate. It is important to ensure that the online shoppers can easily find their way through the entire site. While one may think of being creative about the aesthetics, it is always advisable to opt for standard positions for the navigation bar. These could be either horizontally on the top or vertically on the left. For more tips in this domain, one may get in touch with Web Solution Centre, a renowned Website Designing Company In Delhi.

3. Offer a personalized customer experience

A great way to garner loyalty is to render a personalized experience to the shopper by providing details as his/her location, items bought, items recently viewed, and much more.

4. A persistent shopping cart

Reportedly, 24% of shoppers leave their shopping carts, so that they can make the purchase at a later time. Once they return, if they find their favorite items still lying in the cart, it encourages them to make the purchase right away. To cater to such customers, it is a good idea to keep the cart intact for a given period of time. For expert guidance and advice on this aspect, one may contact a reputed Ecommerce Website Design Company In Delhi.

For the first-time visitors, the homepage is like a movie teaser. If they like what’s there on display, they will surely move on to the product pages. For best results, one may avail the services of an experienced ecommerce website design company.

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